If you read yesterday's post, you'll probably understand what on earth I'm about to talk about. If you didn't, click here to catch up!

Sam Pepper is in deep trouble. His latest three videos have led to an abysmal decline in popularity and reputation. Firstly, he groped some girls. Secondly, he got a girl to grope some boys. Thirdly, he came out and said: 'It was all a social experiment, guys!'

Whether or not he's saying that just to cover his back, I don't know... However, he didn't apologise, he didn't elaborate and he certainly failed to acknowledge everything that was kicking off; instead choosing to tweet several times about pizza... Maybe if he'd have posted the second and third videos earlier, before things had a chance to escalate, none of this would've happened?

I think what he was trying to prove is that people would be less outraged at a man being sexually assaulted. Who would be less outraged? It's still abhorrent to grope anybody you don't know.


We can only speculate as to whether he was caught out and thought that he'd better try and cover his tracks by claiming it's all an experiment, or whether he'd planned all three videos far in advance.

Essentially this is just one huge ill-judged mess. What's important is that it has highlighted the need to take a stand against both male and female sexual assault. I'll repeat: Irrespective of gender, groping a stranger is totally unacceptable. I'm just not sure that Sam Pepper's done this in the right way; which is why there's understandably such a massive backlash...